Bleach washing involves soaking your hair in hydrogen peroxide mixed with shampoo to strip the colour from your hair strands. It's a gentler way to lighten or lift out stubborn, darker pigments from your hair.
Although it will lighten your hair, this process will only lift your hair colour by 1-2 levels, so if you want to go platinum blonde, you'll need full strength bleach.
Hair bleach is specially formulated to remove colour from hair without melting it off.
If you have a sensitive scalp or suffer from skin conditions like atopic dermatitis, use a weaker strength of chemicals when lightening your hair.
Many people wonder if this is really better for your hair. It depends on what you're trying to achieve and how much time you have to maintain your hair colour.
No, it will not fix orange or yellow hair. Use a colour correcting shampoo to remove unwanted tones.
Purple shampoo prevents unwanted orange and brassy tones in blonde hair, but mixing it with your bleach wash will dilute the color and have no effect.
It is totally possible to dye your own hair at home with the right instructions, tools and confidence.
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